American Family Insurance Group (aka "AmFam") is a private mutual company which focuses
on property, casualty and auto insurance, but also offers commercial insurance,
life, health, and homeowners coverage, as well as investment and retirement-planning
products. A Fortune 500 company, its revenues for 2006 were over
$6.7 billion.
American Family's history began on October 3, 1927, when
insurance salesman Herman Wittwer opened the doors of Farmers Mutual Insurance
Company in Madison, Wisconsin (not to be confused with the Farmers Insurance
Group). At the time, the company's only product was auto insurance and its target
market was farmers. Wittwer believed farmers presented lower risks than city
drivers because they drove less often and not at all in the winter.
Type
Mutual
Founded 1927
Headquarters Madison, Wisconsin, USA
Key
people David Anderson, CEO
Industry Insurance & Finance
Products
Auto, Home, Life, Health and Commercial Insurance
Revenue Green_Arrow_Up_Darker.svg$$6.789
billion USD (2006)
Net income Green_Arrow_Up_Darker.svg$24.447
million USD (2006)
Slogan All your protection under one roof
Website
www.amfam.com. |
