Protective Life Corporation, which today offers a broad portfolio of life and specialty
insurance and investment products, traces its roots to the Corporation's
flagship company, Protective Life Insurance Company. Protective Life Insurance
Company is a 100-year-old institution built upon a belief in hard work and integrity.
Today, Protective's continued commitment to these basic principles is demonstrated
through our dedication to three core values: Quality, Serving People,
and Growth.
A Strong Foundation Protective's values-oriented management
philosophy was established by its founder, former Alabama Governor, William
Dorsey Jelks, who started Protective Life Insurance Company in 1907. Believing
that serving people begins with being worthy of their trust, Jelks' commitment
to Protective's customers, shareholders, and employees remains today the focus
of the Company's leadership.
Beginning in the 1920s, Protective
embarked on an expansion policy. In 1928, our Company made one of the first major
landmark buildings in Birmingham its new home, and by the end of the decade
brought the amount of insurance in force to almost $6 million, a substantial sum
in 1928.
Protective continued to grow, even through the dark economic
times of the 1930s. Colonel William J. Rushton assumed the top leadership position
at the Company in 1937, and for the next three decades guided it with the
same sound leadership that had come to characterize our Company. Colonel Rushton
also helped reinforce Protective's culture of integrity and fairness, a culture
that remains strong and healthy today. |
